The WVU women’s basketball team had a little extra “hoopla” at its recent Play4Kay game to heighten breast cancer awareness. Brenda Brosnihan, owner of Brenda’s Body Shop in Oakland, coordinated another Hoop Hope Hooray dance project as part of the halftime festivities to raise awareness and funds for the Kay Yow Cancer Fund™. The WBCA Play4Kay initiative is a global, unified effort for the Women’s Basketball Coaches Association’s (WBCA) nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities, and beyond. The late Kay Yow, former North Carolina State head women’s basketball coach, served as a catalyst for starting the endeavor for the WBCA. After three bouts of breast cancer, Yow died in January 2009. “More than 50 participants took part, dancing with pink hula hoops decorated with pink ribbons with the names of breast cancer survivors and those who died from the illness. Hoop Hope Hooray represents the importance of healthy lifestyle choices, breast cancer awareness, and early detection.”
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Brosnihan said the WVU game had the added component of a video showing prior to the performance taken of the dancers as they made their hoola hoops. “The women’s basketball team learned the dance, too,” Brosnihan said, “And the crowd really enjoyed seeing highlights of their efforts along with the dancers committed to supporting the Play4Kay initiative. Our performers included mothers, daughters, sisters, and grandmothers all pulling together to support this cause. We were thrilled to have the opportunity to perform at the WVU women’s basketball Play4Kay game; together we share many of the same objectives.”
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